With these many key sales components, it is no wonder people who
do not measure these factors are not making any money on the
Many new Internet marketers complain that they do not have time
to measure the effectiveness of their advertising campaigns.
But my question to you is...
Can you afford NOT to?
Tracking your ads not only saves you money in the long run, but
it also forces you to create the most optimal advertising
For example, how do you know that you have assigned the right
price to your product or service. You may be charging your
customers only $29 for a product that they would gladly be
willing to pay $49 for.
An easy way to find out what the optimal price for your product
or service should be is by creating two identical ads with the
only difference being the price. You should also advertise in
similar advertising environments (i.e. same topic) as not to
skew your results.
Lets take a look at our imaginary results.
|| 2nd Campaign
Both ezines brought in a similar number of targeted visitors and
although the first campaign had more orders, the second campaign
brought in more total revenue.
Conclusion: It was better to advertise with $49 price rather
than the $29.
Many companies also test their banner advertising methods by
fiddling around with the colors. They change the colors on
the exact banner and then run the various versions of the
banner on the same web site. They then sit back and track the
results to see if color influences the click-thru percent that
the banner receives.
In the above examples, we only changed ONE variable. In the
first example it was price and in the second example, it was color. Now, can you imagine what you sales would have been if
you could determine what the optimal price, sales letter, colors, order options, web site load up time, advertising
venue, etc., should be?!
Let me show you the entire impact in the following example:
Lets assume that you sell cowboy boots on your web site. For
every 10,000 visitors, you make 300 sales. Now lets say we
tweak up each factor the best that we can, the following results
| Increase In
Change Factor #1
Change Factor #2
Change Factor #3
Change Factor #4
Change Factor #5
Change Factor #6
Total extra sales: 135
Therefore I increased my sales by a whooping 45% by changing my
key sales components to their optimal levels. How do you find
the optimal level for each key sales component?
Oh, by the way, to find the optimal level for each key sales
component you will have to, well you guess it, TEST!
Advertising tracking will become a science for you and you will
be able to predict the results with confidence every time you
Once you get everything down pat, you will be able to determine
how much money you will make with your next advertising
Listen to my device little Jedi, and you too will have the
advertising "force" behind you!
Copyright © by Gauher Chaudhry, All Rights Reserved.
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending
an email to firstname.lastname@example.org with "sub-art" in the subject.
Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money
With Ezines." Gauher teaches individuals how to make thousands of dollars in
the ezine publishing business! http://www.ezmoneywithezines.com
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