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The Power of Endorsements 
By Gauher Chaudhry

Endorsements are one of the most powerful marketing tools that you can use to promote a product or service. An endorsement simply is when a person talks or writes about a particular product or service in a favorable manner and recommends that you buy it at the end of the endorsement.

The reason why endorsements are so powerful is because they come from someone that is trustworthy or who has developed a favorable reputation. For example, if you look at many products being sold on the market, companies use famous celebrities to endorse their products. The choose celebrities because they believe that the public will respond favorably to a popular person.

If you look at the athletic companies such as Nike, they use athletes such as Michael Jordan to promote their shoes. All the major cosmetic companies use pretty models to advertise their products. People admire and want to be like these people, so they purchase the products or services that are endorsed by these individuals.

Of course as soon as someone loses the respect of the public, sponsors quickly drop them from endorsing their products. This happened to Ben Johnson after the steroid scandal at the 1988 Olympics.

Endorsements are now becoming very popular on the Internet. I am certain that you have seen a few marketing gurus endorsing other people's products. These marketing gurus have earned the respect of the Internet community. When they recommend a product or service, The response to endorsed product or service on the Internet far outweighs those from classified ads.

You do not have to be famous to endorse a product on the Internet. You just need to have developed a good reputation. For example, if you publish your own ezine, you have developed a relationship with your readers. A type of relationship where your readers will trust your judgment about a particular product or service.

If I like a product or service, I will usually endorse it in my ezines. I am part of various affiliate programs so I know that writing an endorsement for the product will surpass any results I would get from running a simple classified ad. For example, I used the following endorsement in one of my ezines a few weeks back and the results I got for the product were much better than any other means of advertising that I did. An endorsement gives you the opportunity to precisely tell someone how you are benefiting from the product and how they can benefit 

<Example Starts Here> 
Hi Everyone, 
I have been testing out this nifty new piece of free software on my computer. Some of you folks may already have heard about it. It is called Gator and it is a software program that automatically fills in online forms on the Internet. For example, if you have to fill in a form with your name, address, phone number, etc, it will automatically save you time and do it for you. I must admit I was getting tired of typing and re-typing my name, address and phone number on web forms.

Half the time I was forgetting what password was for what site. When you hit a web page with a form or account name & password, Gator surfaces to provide the exact information with no typing!

Gator also works for logins on web based email providers and any other page that requires a login. It takes only 3 minutes to download at 56K! Gator also comes with $50 in FREE COUPONS.

I recommend you downloading this software if you are tired of filling out web forms. 

Gauher Chaudhry 

<Example Ends Here>

In this endorsement, I wrote about how I benefited from this software and how I recommend that anyone who is tired of filling forms to download it. An endorsement has more emotion and personalization than other methods of advertising. Do you have a product or service that other people could endorse? If you can get other people to endorse your products, you could quickly watch your sales skyrocket to the roof. For example, if you have written a book, submit a free copy to some prominent ezine publishers and ask them to endorse it in their ezines. The publicity you will get will far outweigh the cost of the book! If you run an affiliate program, you should write up an endorsement and get your affiliates to use it in their marketing efforts.

Try using endorsement based marketing in your next ad campaign and I guarantee that you will receive a much better response than other traditional advertising methods.

Copyright Gauher Chaudhry, All Rights Reserved.

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business!

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