Why Market Your Business Online?
If you are like me, and love your business, you certainly want to
grow it to be as successful as possible. Whatever product or
service you offer, wouldn't you be willing to nurture it through the
number one way to market--the Internet? Especially if you
realized all the benefits?
You want to market Online because...
1. It's less trouble.
You don't have to be a polished presenter to market your
product effectively Online. While speaking to groups in person
does give you instant credibility, it takes a great deal of
preparation time for your talk, your materials, and your
At your computer nobody cares if you're in your jeans and tee
shirt. You don't have to run to the copy shop or printers either.
Your talk translates easily into a short article. It's far easier to
write a how-to article that you can edit several times at your
leisure, and send it immediately by just clicking a button.
2. It's non-threatening to the less brazen promoter.
You don't have to "sell" your product. Over the Internet, you
won't meet sales resistance or rejection face-to-face. Even if
you are good in public situations and can present yourself clearly
and confidently, it's far easier to pitch yourself through the
People Online are ready customers when they find you. As your
target market, they want information, and appreciate the instant
delivery of your product as well as the ease of ordering it Online.
3. It's so convenient.
You don't have to schlep your product around with you. You
don't have to keep track of inventory. When you sell eProducts
such as eBooks or eSpecial reports you don't have to wrap,
stamp, or mail them.
4. It's less time investment.
Online marketing saves you time because you can do it all from
Attending meetings or giving presentations take prep, driving in
traffic, and several hours out of your day. You may not make a
sale for months. At your computer, your messages shoot out to
thousands instantly, and you haven't even had to put on panty
5. It's much less money.
You can start your business with little capital. Most Online
business locations are at home. Web sites have become our
virtual office. Compare the costs to maintaining an office to
maintaining your site. Instead of thousands of dollars a month, it's
only hundreds. You can hire a virtual assistant from a local tech
school for a reasonable fee, that more than pays for your
6. It's vast with endless possibilities.
While you may not be a millionaire right away, it's probable, that
in time, you could be one. The World-Wide Web awaits your
unique creation. People are ready to buy every day. Even with
modest time investment, you'll reap vast rewards.
7. It's supportive of the entrepreneur.
You can exchange information, ideas and find mentors and other
qualified professionals to assist you in your Online adventure.
People are so friendly Online.
8. It' a grand adventure.
You meet wonderful people from all over the world, who want
to know you, and even buy from you.
Just remember, like a garden, a new venture takes time to be
planted, watered, and nourished, weeded and ultimately
harvested. Don't give up too soon. Keep your patience going,
and enjoy the process.
c 2009 Judy Cullins
Judy Cullins: author, publisher, book coach helps professionals manifest their book and web dreams
eBook: _Ten Non-techie Ways to Market Your Book Online_ www.bookcoaching.com/products.shtml
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