By Judy Cullins
Selling--a word that strikes terror in writers and professionals.
We love to write. We love our work. We love to speak. We hate
to SELL. To raise your book-selling awareness apply the 7
tips to 'selling.'
Our print and eBbooks may go unread because we don't get the
word out. Maybe that's because we imagine the used car salesman
or the vacuum sales person. They annoyed us because they didn't listen,
they pushed, and we felt attacked. We defended our position, and that's
what we think others do when we share our books or eBooks..
When you think of selling, think of sharing the love that went into
your book and the unique, important message it delivers. Think,
"Now that I've planted this garden, I want to reap its harvest.
If I don't share the word with others, my garden will die from lack
If you are like me, you will want to put both your attention and
intention on your book or service. Yes, use powerful words to
describe your products. Yes, offer your books to others. Follow
my lead and let them know about it through an ezine, press release,
writing and submitting free articles Online, sending email follow ups,
giving freebies to attract folks to your site, or learning how to sell
books without a Web Site.
To raise your book "Selling" awareness, check out the acronym
S Sharing my book; educating and entertaining people with
my unique information.
E Expecting positive outcomes; knowing my book's value,
living it, and offering it with my short blurb--the "30-60 Second
Tell and Sell."
L Listening to other professionals who have shared their books
and created ongoing lifelong income, raised their credibility as a
speaker, coach, or other professional, as well as living a grand adventure.
L Listening to what my reader's problems and needs are, so I
can serve them through the essential "7 Hot-Selling Points."
I Involving people by sending them parts of the book, asking
them to vote from 1-10 on each part. They could also add words
or phrases that I didn't think of. Always thinking "does my book
suit my audience's needs?"
N Nurturing business relationships through networking as a
savvy friend who follows up regularly.
G Gaining enthusiasm from all the people who already love my
book--enough to give me quality, specific testimonials.
Share your good feelings and good words about your eBook
or print book with others. Show them how you and your
information can help them. It's OK to sell because your book
and you are significant and can help others.
The Science Of Selling
In spite of what most people believe, selling is a science. And whether your know it or not, you are probably using some of the techniques of this science without even realizing it. Let's take a look at a few of the most powerful of these techniques.
How To Turn The Biggest Skeptics Into Eager Buyers
When making a purchasing decision, people have their "rip
off radars" on high beam. They want to be
sure they're not going to get ripped off, AND they want to be
sure they're going to get the absolute best return on their dollar. Here are some ways to dissolve
skepticism and prove your claims.
Effective sales professionals know the importance of communicating value. Budgets are tighter. Business customers are being asked to do more with less. Decisions are increasingly less on WHERE to spend the money and more on WHY we need to spend the money.