By Grady Smith
Stop reading if you’re opposed to using physiological techniques
that literally force readers of your sales letters and ads to do
what you tell them.
But if you’d like to use these techniques to boost response,
generate more leads, and bring in a fast rush of profits, you
need to remain glued to this article as I’m presenting some
killer techniques for using mind-twisting power on your
1) TELL PROSPECTS YOUR PRODUCT STINKS!
Actually, I wouldn’t go that far. But by being straight with
prospects and telling them the faults your product possesses, you
can instantly boost the believability of your whole offer.
Here’s how it works…
Explain in great detail all the desirable benefits of your
product. And right when you begin to feel the prospect is going
to start doubting a product can be so great, throw them a real
Tell them about a huge fault with your product and you’ll see
some real magic. They instantly believe every claim you’ve made
before this one word of truth.
Will they sacrifice one downfall of your product in exchange for
the truckload of other desired benefits they can’t resist? You
bet! And they’ll believe all your claims too!
2) POUR A COLD GLASS OF WATER ON YOUR PROSPECT AND ENGAGE THEM
Ever read something, and then as you finish plowing through it,
you wonder what the heck you just read?
When reading your sales letter becomes a chore, people tune out
and then click away. So you’ve got to splash a cupful of cold
water on their brain here and there throughout your copy and
bring them into the here and now.
Using power words and phrases that everyone has seen a hundred
times makes the mind react in a routine manner. But when you
SHOCK the reader by making statements out of the ordinary, you
instantly engage them and keep them very much inside your sales
Even better, when you wake them up out of their trance, they’re
much more receptive to what you’re saying.
So use words you don’t often see in advertising. Use phrases that
capture their attention and keep them wondering why you’re
referring to your product as the “Ultimate Companion For Tired
Monkeys And Homemakers”.
3) USE POWER ADJECTIVES THROUGHOUT YOUR COPY
What exactly is a power adjective?
Well, I assure you, it’s not your average adjective. It’s
actually a word that seizes your prospect by the ears and gets
inside their head. And when used properly, it actually makes the
prospect begin to dream about owning your product. Powerful
The secret to using power adjectives is to select the words that
create powerful visual images in your prospects mind. Make them
actually see, taste, even smell your product as they use it. The
results are simply amazing when you can get your product inside
your prospect’s mind!
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