Utilize the Power of the Internet in Your Marketing
by Kathleen Gage
Are you looking for
an incredible Internet presence? Many people reading this may already have a
web presence. Others have no site at all. Although not absolutely necessary,
in most cases having a web site is an expected aspect of doing business. With
the right use of a site, you can give incredible benefit to your customers
Before you start, decide how will you be using your web
site. To provide company information? To promote or sell products
and services? To build your contacts? How your web site works with
your marketing efforts will determine how elaborate it will be and
how much money and time you invest in it.
Present a Professional Image
on the Internet
Many businesses mistakenly attempt to save money by creating
their site themselves. Not having a professional design your site can
be detrimental to your company. You need someone who can create a
site that reflects your company's image, products and services. Your
web site is a part of your overall marketing strategy and needs
to complement other marketing efforts. You may have an employee on
your staff who has the experience to design your web site. On the
other hand, if an employee has limited or little experience with web
sites, you may want to consider contracting a professional web
designer. There are plenty of companies who sell extremely high end
products with a web site that looks like it was developed during their
spare time. If your site image does not match your product or
service image, some customers may not take you seriously.
Encourage visitors to your site to leave their contact
information - including their email address. This is all part of a good
master marketing strategy. Some methods for collecting information is
to offer an ezine (electronic newsletter), ebooks (electronic downloadable
book), tip sheets, signups for free workshops, and a "for further
information" request form to name just a few.
Promote Your Company
Share Your Expertise One method that works extremely well in promoting your
company through your web site is by using article distribution. It is one
of the best ways to reach untold numbers of people and position you as an
expert within your industry and market. In a matter of minutes you can
distribute your articles to literally dozens of newsletters editors looking
for articles. 'How To' and short `tip' articles of just a few hundred words
or even a couple of paragraphs are very popular.
Two primary types of
article distribution are passive and active. Passive distribution is where
you post articles on your site and encourage people to download them for
other sites, company newsletters, trade journals, magazines or newspapers. Be
sure to include a statement that if someone uses your article, they give
you full credit when it is published. It's all very fine to have
your articles all over the place, but if they don't lead people back
to your site, where they can see your company and leave their
contact information, all your work may be for naught.
distribution means to aggressively pursue opportunities to have your articles
published elsewhere. One way to do that is put a message at the end of all
outgoing emails with a link to the articles on your site. Additionally, there
are countless sites looking for good articles. Simply go to a search engine
like Google or Yahoo! and input the words "online newsletters" and watch what
Topics for your articles need to be consistent with your
products and services. Many people do not feel confident in their writing
ability. If this is your situation, either have someone on staff write
the articles or hire a ghost writer. A ghost writer writes your
articles using information you provide and you get credit for the
article. This practice is more common than many people realize. Remember
to put your contact information somewhere in the article. You want people
to visit your site and see what you offer.
No matter what your strategy
for using a web site, your success lies in how systematic your approach is.
With proper planning you can gain incredible return that will pay off
What Does Marketing Mean?
Learn how to market yourself, because you are your business. Don't confuse the terms
"marketing," "advertising," and "promotion." These terms carry a different tune.
The 10 Attributes of Highly Effective Marketing
Looking to improve your marketing efforts? No matter what marketing weapons you choose to use to promote your business, products, or service, the most effective marketing campaigns all have common
Why Market Your Business Online?
If you love your business, you certainly want to
grow it to be as successful as possible. Whatever product or
service you offer, wouldn't you be willing to nurture it through the
number one way to market--the Internet?
Don't Overlook The 3 Special Benefits Every Customer Wants From You
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.
Kathleen Gage is a business advisor, keynote speaker, and trainer that helps
others gain the visibility to stay in their customer's minds. Get Gage's 4 day online marketing course by visiting
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