By Herman Drost
If you don't find a niche market for the product or service
you offer, you will have a difficult time being successful.
Most newcomers who wish to do business on the Internet
often market to everyone they can find with the expectation
that everyone will do business with them. This is the same
as throwing mud against the wall and hoping some of it will
stick. They have not yet found their niche market.
What is niche marketing?
A niche market is composed of individuals and businesses
that have similar interests and needs, which can be readily
identified and that can be easily targeted and reached.
Finding a niche for your business means finding a great
product or service for a highly targeted audience.
Here's the process to find your niche business
1. Find a niche product or service you are passionate about.
This will greatly improve your chances of being successful.
Why? Because it's the only way you're going to be able
to devote the kind of time and effort to create a
meaningful web site, build up the right traffic, generate
worthwhile income, and enjoy what you're doing.
2. Choose a niche product you are knowledgeable about.
Reflect on what skills, hobbies or products you know the
most about. If you don't have the knowledge yet, then
choose a niche product that you would love to promote,
then spend the necessary time to research it, so you can
eventually become an expert in your marketing field.
3. Define your niche market - do the necessary research to
see if there is a market for your niche product. To create
a profitable business for your niche product, you need to
ask yourself these questions:
a) Is there sufficient demand for it? - if you choose a
field that is too broad it may be hard to stand out from
the competition. For example, camping equipment could be
your niche product. Well, unless you are a large corporation
such as Sports Authority (a large retail store in my town),
you won't stand out from the crowd. However, a more highly
targeted niche product could be Coleman Camping Equipment.
b) Keyword research - use keyword tools such as the
overture suggestion tool
or wordtracker (wordtracker.com) to find how many people are
searching each month on keywords related to your niche
Here's an example:
According to overture (at the time of writing this
article), the keyword phrase "camping equipment" was
searched 76164 times in one month. If you do a search on
Google.com for camping equipment you will find 1,610,000
web sites show up - heck, that's too competitive.
However "coleman camping equipment" generated 1242 searches
in one month according to overture. Google.com shows 93,200
competing websites. That's much better though still somewhat
Tip: Notice there are not many web sites (even the top ones),
that have "coleman camping equipment" in their titles.
This is just one of the ways to obtain a high ranking on the
search engines for your newly targeted web site. This will
then provide lots of targeted traffic to your site.
c) Take a survey – you may already have products or
services that you selling to your customers. If so, ask
questions within your survey about what product or service
would help your customers business. If it can help them
save time by gaining more knowledge or automating tasks,
you could have a winner.
d) Create Your Own Unique Selling Position (USP) - study
your competition to find out what they emphasize about the
product which makes them stand out from the crowd. Then
decide on something that will make your business unique
from the others. It could be something unique about the
product (ie discount coleman camping equipment) or you
could choose a more highly defined target market
(ie boyscout organizations and clubs throughout the USA
that use coleman's camping equipment).
4. Build and promote your web site - to develop a
profitable web site for your niche product you need to
create a number of informative pages that will not only
attract visitors from the search engines, but inform and
move them to purchase from your site.
Niche marketing is the key to developing a profitable
business that will make you stand out from the crowd. By
doing the necessary research and building an informative
web site, you will become an expert in your niche marketing
How To Create A Niche - And Grow Rich!
A niche fills an unmet customer need. Niches are at the heart of every successful industry, business, product, or service.
Niche marketing is the opposite of mass (general) marketing. It targets specific people with specialized needs.
Niches are what build industries, businesses, and jobs.
How to Carve
Your Niche in the Marketplace
Trying to find and
sell clients is becoming an increasingly difficult endeavor. What is a better, more effective,
approach to generate good quality prospects? A solution to this
dilemma is to generate leads (not clients) that are already pre-qualified
and pre-sold, even before prospects are marketed to.
Carve Your Niche By Dominating One
prospect for clients you must position your business as unique in a
particular category or industry, or for a specific audience or market. By being unique, you will naturally become the leader. With all the
competition out there, it is no longer possible to be better than the
others. The goal, therefore, is to be different -- and not better.