By Eo Lim
Note: You'll find a lot of overlap between it. But, most other categorization
out there, if you look carefully.
You Order Your "Business-In-A-Box" By The Date Stamped In Red On The
"Registration Form", You'll Get These FREE BONUSES
product we offered reprint rights to sold-out quickly. And we had to turn
away a lot of disappointed people. Don't let this happen to you."
You talk to your prospect as an authority on the
"If you are serious about success and want to make money with
direct mail, you must get this course."
Again, you talk as an authority.
"If you can't take it
from here and make a ton of money -- you are beyond all hope."
"You're receiving this newsletter because you
were smart enough to ask for a subscription."
"I want to offer you a gift if you listen to
me for 5 minutes."
Calling in past
"After all the gifts I gave you, this time you
should believe me and take up my offer."
This is a 'carrot or stick'
"I'm putting advertisement in your newsletter
if you continue using my free service. When you upgrade to paid service, I'll
remove the advertisement."
9. Moral Appeal
involves finding moral common ground. Then use the moral commitments of a
person to comply.
"You believe this service is illegal,
don't you? You don't believe my service is illegal, do you? Then you ought to
use mine. It's the right thing to do."
"If you sign up our membership today, you'll
feel better about yourself because you'll know that you're improving every
11. Negative Self-feeling
"If you don't
return it to him and apologize, you'll find it hard to live with
12. Positive Altercasting
tend to sign up my program for the year in advance, because that's how they
can get the best weekly rate."
"You're not like those bad sports that whine
and complain when they lose a game."
This is a
common do-me-a-favor tactic.
"I really need to sell away
the extra stocks right away, can you help me out?"
15. Positive Esteem
"People respect a man who owns a
16. Negative Esteem of Others
want people thinking you're a loser, do you?"
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a highly effective, but often overlooked, marketing tactic. How many are you using? How many have you overlooked?
How To Write An Effective
Advertisement Copy: 22 Ways To Increase The Pulling Power of Your Ads
Great copywriting is about knowing who your prospect is, what they need, what they REALLY want and how your product will give it to them.
Like any piece of written material, your ad should have a title, a beginning, a middle and an end.
Get More Sales With Your Sales Messages
You can get more sales with your sales messages by making sure they always include the following 7 key features.
The 10 Attributes of Highly Effective Marketing
Looking to improve your marketing efforts? No matter what marketing weapons you choose to use to promote your business, products, or service, the most effective marketing campaigns all have common