By Grady Smith
Electrifying, razor-sharp "bring in the money" sales letters and
ads can be yours when you follow these
1) Write Like You're Talking To A Friend -- Really. People buy
from people they like ... so show them you're someone they know
by writing in a conversational, friendly tone.
2) Put Your Product’s Biggest Benefit Up Front -- Advertising
doesn’t pull as well as it can when using a clever little
headline. Instead it’s better to drop a huge benefit (your
product’s BEST benefit), right in front of the reader’s face.
3) Define Your Letter’s Purpose Before Starting To Write -- What
exactly do you want your prospect to do after reading your
letter? Do you want them to call you? Do you want them to try a
free test-drive of your product? By determining what you want
them to do before writing, your copy will head towards that goal
from the first word.
4) Create Short Sentences And Paragraphs -- A good rule of thumb
to help keep sentences short is that you should only express one
thought for each sentence. That way the copy has a fast, easy to
read flow that keeps the reader engaged.
5) Use Commanding Language Towards The End Of Your Copy --
Whether you’re writing a classified ad or a 15-page sales letter,
the end of your sales letter should give an order. What do you
want the reader to do? Tell them. “Click the link and order now”.
6) Use Your P.S. -- Your P.S. will get read. Trust me. And the
way to make it work for you is to restate your offer in a
different light. That way, if your heading grabbed them, the
restate and added benefits of your P.S. can tighten your hold and
force them to read the rest of your sales letter.
7)Tell A Story About Your Product -- People love to read about a
product they’re interested in. And a real life story about
something the product has done to improve someone’s life is a
powerful motivator and credibility builder.
8)Appeal To Your Reader’s Dream -- What does someone expect to
received from your product? What do they really want? And can
they picture themselves getting it from ordering your product? By
helping your customer visualize themselves being a happy customer
after their decision to order you’ll make more sales.
9) Keep Your Readers Centered On Your Offer -- Present them with
questions that keep them interested and make them think. “Are you
ready to take your business to the next level”? “Are you willing
to invest in your financial future?” “Can you really afford to
walk away from this offer”?
10) Write Your Ads From Your Customer’s Perspective -- Put
yourself in his or her shoes as you compose it and really feel
what someone visiting your site is feeling.
Power Phrases Increase Your Sales
Use the information in this article to develop power
phrases for your products and services. Then include those
power phrases in your web pages, sales letters and other
marketing and sales messages. They will immediately
increase your sales.
How to Harness the Real Power of the P.S.
A well written P.S. following your signature is your last chance to influence your prospect favorably and close the sale. If it isn't as strong as possible, these prospects may toss your letter aside or click to another website.
8 Tips for Writing A
Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.
The headline of your piece will either makes your reader so excited they'll want to read the rest of your ad, letter etc. or it will make them switch off completely.