By Kendall SummerHawk
Does marketing your business seem overwhelming? Have you
wondered how you were ever going to fit marketing into your
I know that marketing is usually an entrepreneur's least
favorite activity to do! Every week I receive emails from
entrepreneurs who are ready to get their business off the
ground but don't know where to start. Sound familiar?
I'm going to share with you 5 strategies you can take to get started marketing your business or re-vitalize your existing
marketing. These 5 strategies have been used by entrepreneurs over and over again, with these consistent results: greater
confidence, energy and enthusiasm for marketing, AND more clients!
Get crystal clear on who your choice client is.
Why? So you know where to direct your marketing time, money and
energy! I can talk for hours about the concept of choice client
(look for more about this in future articles).
In a nutshell, your choice client definition clearly describes
the kind of person you most want to work with. It does NOT mean
this is the only person you will work with. It DOES mean this
is the only kind of person you will spend your marketing time,
money and energy on.
Develop a strong, compelling list of benefits your clients
receive from working with you. Once you orient your thinking,
your language and your approach around the results you deliver,
you will never be at a loss to describe your business again.
Design 2-3 tiers of services you can offer.
Include at least one way prospective clients can sample what you
do with no commitment on their part.
Create 3 ways you can consistently reach your choice client.
The keyword here is consistency. Even the best marketing
approach won't work well if it's only done sporadically.
If you enjoy writing, then write an article twice a month. Love
networking? Go to networking events twice each week. Want to
build your referrals through strategic partners? (a fancy term
for those people who share your choice client) Create a list of
other businesses that share your choice client and contact four
of them each week until your list is exhausted.
Consistency is one of THE easiest ways to be successful building
Make time in your daily calendar for marketing.
Schedule this time as you would an appointment with a client
and then honor that appointment with yourself!
Now it's your turn!
The Top 10 Ways to Get Over Fear of Marketing Your Business
Marketing does not have to be the big, scary, hairy green monster it may appear to be. The following tips will help you take the fear (hairy green monster) out of promoting your business.
Stretching Your Marketing
7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. When Businesses are forced to use creativity and ingenuity to market on a budget, that is when some of the best results happen.
The Building Blocks to Effective Marketing
Before you ever consider developing a brochure, running an ad, implementing a direct mail campaign, joining an organization for networking or even conducting a sales call, begin by mapping a path to success through the development of a consistent, focused marketing strategy.