By Pavel Lenshin
Hundreds of techniques and even more theories. What is the
best? Internet gives marketing freedom for any
wonna-be-known business. RP promotion is not the only
possible way of online promotion strategy but surely one of
the most fundamental, with unmatched potential.
You must be asking what does RP mean? I won't tear your
curiosity apart until the end of the publication as hypnotic
marketing teaches. It is Recurring Passive promotion and let
me ask you, do you want to get outstanding promotion
results, while sipping favorite Cocktail on the couch? You
Now let me put a little cloud of disappointment in the blue
sky of your promotional pleasure. We will have to spend some
time on creating our "sales team" first to make it work for
us afterwards, so you will be able to do whatever you want
knowing that your business/product is consistently being
promoted for you.
I don't speak about hiring marketing or advertising
department to promote your online business, it would be
expensive enough. Better leave that practice to those
Dot.coms that report each year about Internet collapse.
What we will do is cheap, yet ten times more effective. It
is a market dream come true, although for it is time
consuming efforts at the beginning, 80% of small home based
operators didn't, don't and won't do it. That is another
reason, why the effect of that "sales team" will be
tremendous in comparison with other "easy to achieve"
marketing methods, like 5 bucks classified ezine ad.
The more self-discipline in "sales team creating" process you
put, the faster your desired result will be achieved. That
rule is so obvious, yet not carried out by a lot of people,
including me. One fellow marketer will have perfect
"salesman" in a week, while for another one it will become a
Now I'm literally feeling the second bursting question you
want to ask me.
What is the "sales team"? Do you really want to know the most
guarded secret of all marketing gurus? The hidden truth of
their million dollar profits? Ok, that is Viral Marketing! I
know you've heard that 100 and 1 time, but don't blame me,
the most guarded marketing secret of all times and nations
is that there is No Marketing Secret :0)
Before going any further let me point to two main features
that determine PR Promotion strategy, very close, but a
little bit broader than the "classic" viral marketing
meaning. They are characterized by:
* one-time action to create and set up;
* non-stop ongoing promotion results.
If, for instance, you paid money for ezine solo ad and get 3
sales, in order to produce 30 sales you will have to order
that solo ad for 10 times (in practice much more, because of
marketing "depletion" effect). This is everything, but
astute promotion, which is based on one-time deed with never
In the above case, you should order solo ad to promote your
free valuable, say, traffic report or sales letter with a
compulsory URL to your web-site, positioning you as a
traffic or sales letter expert. Your info product will thus
rapidly spread over the net, generating you much more than 3
sales. It is hard to imagine what will happen if you offer
30-50% commission for publishers to give your product away
You have also probably heard hundred times about recurring
passive income. The example above describes Recurring
Passive Promotion that means that your company,
product/service is going to be automatically promoted by a
"sales team", consisting of:
- Info products: eBooks, Reports, Brochures, Email courses,
Audio, Video files, Web-site template and so forth.
- Auto or semiauto software applications and programs.
- Partners, clients or subscribers.
In fact, RP Promotion is a foundation of RP Income that is
the main desired target to any online marketer to achieve
financial freedom. Below we will look a little bit closely
on each promotional instrument. Note that they are perfect
instruments or tools if you wish, but it is the craftsman
who creates art, not the tools themselves.
Do you follow number #1 rule of all marketing gurus that is
"Money is in the list"? If you do, you can use your list,
i.e. ezine, newsletter to easily compile an info product
from the materials, mainly articles or tips that previously
were written for your issues. That means that not only do
you constantly profit from the list, but expanding your
profits by promoting your list. In practice it will look
like subscribe sign up box on one of the welcome pages of
your free ebook, report etc.
As I have already shown in the example above, it may be any
kind of beneficial for target market template with
permission to use it for free, remaining your small URL at
the end intact. It may be audio file coming with the
electronic brochure. There are really unlimited variants of
creating powerful and valuable, yet totally free RP
"promoters" or "salesmen".
Stage two is to make your "salesteam" of info products work.
That task may only be accomplished under the total absence
of such artificial barrier as seller's money thirst. Don't
be tempted by quick earning potential. Your main task is to
launch a word of mouth tornado that will bring much more
long-term profits. So start giving away your report, ebook,
everything you can to interested web-site visitors or
subscribers. Avoid including numerous banners or affiliate
links also, nothing can irritate more than such stuff,
especially the feeling of understanding that the only reason
I got that, say, report was to make me buy something. It is
hard to give away for free what you've spent several weeks
to create, but it will repay ten times. Remember RP
Promotion is a fundamental long-term development strategy,
there is no place for "quick bucks".
Your main focus should not be the Money, but sharing
Valuable Information and providing Specific Solution,
related to the sphere of your expertise. The more value you
give away, the more people will read it, the more
subscribers, clients and partners you will have.
Auto or semiauto software applications and programs
Efficient small info business is impossible to run without
software programs. They are our "angels" that help in our
difficult everyday routine business life, but not only that.
They are also capable of automatically promoting our
business with no or very little effort for our part, so it
is a crime not to include them into our "promotion team"
Once set up they could: