By Roy Oron
If you have been online very long you have probably
heard the term 'Joint Venture'. Today I'd like to take a
moment to define just what a Joint Venture is and also share my
simple four-step formula for creating a win-win Joint Venture.
Before we begin, please allow me to say that my
business has been built on Joint Ventures. My site went from a handful of
visitors a day to over 8000 a day in less than a year.
But this article is about YOU, not me.
First, the term Joint Venture simply means a partnership
between you and another business person. A Joint Venture
(JV) usually involves selling a product online by means of
sending an email to a mailing list.
Sometimes you have the list and your JV partner has the
product. Sometimes it's the other way around. And sometimes
a JV includes you both sending a sales message about each
other's products to your own list.
In each case, it's a Joint Venture.
One of the most common misunderstandings about Joint
Ventures is that you have to be a 'Big Dog' to do a
successful JV. Nothing could be farther from the truth. If
you have a good idea, access or resale rights to a great
product, or a responsive mailing list (size really doesn't
matter) you are a perfect candidate to create a winning JV.
Now let me share with you my proven, four-step formula for
1. Do It Now.
This may sound simple to you, but I can't even count high
enough to count the money people have left behind by simply
Remember, you do NOT have to have a big name or reputation
to approach someone on a JV. What matters most is the fit of
your product or service to their list, or visa versa.
2. Approach The RIGHT Partners.
One common mistake is approaching sites based on what you
perceive about their reach. We all tend to think 'Wow, he
has a huge list; we could make a fortune.' While a big list
is appealing, what matters most is the fit.
So, who DO you approach?
You approach sites that *compliment*, but don't compete
with, your product or service. Simply think through what
your customer might buy next and approach those sites.
People who just bought cars often change insurance carriers.
People who just bought copywriting might need an
autoresponder for the messages they had created. So, if you
own the autoresponder service (or you are an affiliate) you
approach the copywriter.
Another great match could be weight loss and clothing (show
off that new slim you!) You get the idea.
HOT TIP: Don't forget your competition. Check out who links
to your competitors' web site and see if they might like to
offer their clients another option.
3. Automate And Personalize.
While it's smart to use software to find and approach
potential JV partners, it's wise to also let your
personality shine through.
If you are approaching someone with a big mailing list, you
can be sure others have approached as well. Write your email
in such a way to be personal, and to the point. Many times,
the letters you will find in software products designed for
the JV market are the perfect place to start.
4. Think Win-Win.
The best Joint Ventures are those where both parties win.
Sure, making money is good; but great JVs are about more
than just the cash. A GREAT JV is one that benefits both
parties and starts a relationship that carries on to the
next profitable project.
No matter what product or service you promote, you CAN find
great JV partners to help you sell more in less time. And
when that happens you may also create the foundation for a
beautiful friendship as well.
Faster Sales With Joint Ventures
What is the quickest way to making fast profits on the Internet?
Setting up joint ventures with established Internet marketers
could be your key to real profits.
Leverage Your Way to Profits With Joint Ventures
How do you identify a good
Joint Venture situation? How do you structure the
partnership so that everyone wins? How do you approach a
potential Joint Venture partner?
How to Create Powerful Strategic
How can you reward your network? How can
you do so on a consistent basis? And how can you turn your
network into a networking system? The answer is by developing and
establishing a network of strategic marketing alliances.