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To Choose or Not To Choose…Taking Charge of Your Business
by Nina! East

What would you say if someone told you that you were CHOOSING not to have your business be as successful as it could be? Probably something you wouldn’t ordinarily say in front of your grandmother, right?

But what if they are right? What if you actually have been choosing not to be successful? What would that mean?

The main thing it means is that you can choose differently, if you want to. After all, people change their minds all the time, don’t they?

Choice has power. Not having choice makes you feel stuck, like a victim, and like there are no options. Is that the perspective from which you want to run your business? Surely not.

Try saying “I choose not to (fill in with something you would really like to do).”

Now say, “I can’t afford to (fill in with the same thing).”

What do you notice? Which one feels better to say? Which one make you feel more in charge of the situation, having options?

Using the word choice puts several things into action.

First, Choice empowers you, consciously and subconsciously.

The meta-message is that you could choose differently if you wanted to. You may not hear this at the conscious level, but at the subconscious level, you do. This is how meta-programming works. You know, like the meta-tags on a website. You don’t see them when you look at a website, but they are there in the background making sure the site comes up for people (on search engines) whenever they put in certain requests or search terms. Your mind works the same way. It’s like embedding a meta-tag that allows that reality to come up whenever you put in the terms – what you are looking for. Second, acknowledging Choice is being honest with yourself.

We like to fool ourselves into thinking we don’t actually have choices, that some things we HAVE to do. The truth is that you really DO have a choice. The choice may have consequences – even dramatic ones – but you are still choosing which consequences or results to have. Often you are choosing what appears to be the least painful, at least in the short run.

To tell yourself anything less is to put yourself in the role of victim – which, again, is a role you choose.

By not doing something you know would improve your life or your business you are, in fact, choosing to have your life or business remain the way it is. This isn’t always pretty to look at, which is why most of us choose not to, but if you choose to look at it for what it really is, the honesty will lead you toward a different choice. Sometimes that’s just what you need in order to make the shift.

Third, Choice raises your vibration. By this I mean it makes you more of a match for what you DO want. Whatever you focus on is what you get more of.

Whether you want to define this as a metaphysical law, or the functioning of the human brain, the truth is that what you concentrate on is what you will notice more of and get more of. The more you notice it, the more you are actually gathering evidence – data and facts – that proves you are right.

For example, if you habitually say, “I can’t afford to do XYZ” or “I don’t have the money for ABC.” you will constantly be noticing how you cannot afford to do the things you want or need to do. It is a bit of a catch-22. The more you say it, the more you notice it, and the more you notice it, the more “proof” you have that it is true, so the more you feel justified in saying it. The more you will use the data to explain to yourself and others why your life isn’t working. People explain this by saying they are just looking at the reality of their situation.

Here’s the deal. If you start saying “I choose to…” or “I choose not to….”, you will, instead, begin noticing the choices you are actually making. You will notice more and more how much choice you actually have, as well as the various results from those choices.

Ultimately, you will begin choosing in ways that serve you better. Once you start using the phrase “I choose” - and make a habit of it - the more you start noticing the choices you have, the choices you are making. This is the evidence or proof that you actually are choosing, which leads you to believe you really DO have choice.

The beauty of it is that you don’t actually have to believe it at first. You just have to start saying it and you will automatically begin gathering data, which will, in turn, prove the belief.

What do you choose for your business today?

Related Articles:

The Power of Choice
Choice empowers you, consciously and subconsciously. The meta-message is that you could choose differently. You may not hear this at the conscious level, but at the subconscious level, you do.

What You Think Upon Grows
Our thoughts are very powerful; they are our mental magic wands. What we dwell upon becomes our reality. This simple fact is what makes our thoughts so powerful.

How to Attract Success and Wealth by Using the Power of Visualization
The #1 rule here is to think and dream BIG. If you want to be successful, then you have to imagine yourself successful. Every successful person started out with a dream or vision. If you do not envision success, then you will never obtain success. It will always be just beyond your grasp.

Expect to Succeed!
What is it that makes one person successful and another one not successful? It is the attitude of self-worth. We get what we want out of life by believing that we deserve to succeed. Your idea of what success is, could easily be different than mine. Some would like notoriety, others wealth, some health. Some want it all, and amazingly get it!

Nina East is the Follow-Through Coach, corporate consultant, and published author. You can read more about her programs, publications, and teleclass offerings at

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