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The Power of Choice
By Nina! East

Life is about living.

Today I choose to experience the joy and wonder of my own existence.

The power of Choice. 

Saying “I choose not to…” has a different energy than “I can’t afford to…” Using the word choice puts several things into action.

Choice empowers you, consciously and subconsciously. The meta-message is that you could choose differently. You may not hear this at the conscious level, but at the subconscious level, you do. This is how meta-programming works. You know, like the meta-tags on a website. You don’t see them when you look at a website, but they are there in the background making sure the site comes up for people (on search engines) whenever they put in certain requests or search terms. Your mind works the same way. It’s like embedding a meta-tag that allows that reality to come up whenever you put in the terms – what you are looking for.

Acknowledging Choice is being honest with yourself. We like to fool ourselves into thinking we don’t actually have choices, that some things we HAVE to do. The truth is that you really do have a choice. The choice may have consequences – even dramatic ones – but you are still choosing which consequences or results to have. Often you are choosing what appears to be the least painful, at least in the short run. To tell yourself anything less is to put yourself in the role of victim – which, again, is a role you choose. By not doing something you know would improve your life or your business you are, in fact, choosing to have your life or business remain the way it is. I know, this isn’t always pretty to look at, but if you choose to look at it for what it really is, the honesty will lead you toward a different choice. Sometimes that’s just what we need in order to make the shift.

Choice raises your vibration. By this I mean it makes you more of a match for what you DO want. Whatever you focus on is what you get more of.

Whether you want to define this as a metaphysical law, or the functioning of the human brain, the truth is that what you concentrate on is what you will notice more of. And the more you notice it, the more you are actually gathering evidence – data, even – that proves you are right. For example, if you habitually say, “I can’t afford to do XYZ” or “I don’t have the money for ABC.” you will constantly be noticing how you cannot afford to do the things you want or need to do. It is a bit of a catch-22. The more you say it, the more you notice it, and the more you notice it, the more “proof” you have that it is true, so the more you feel justified in saying it. The more you will use the data to explain to yourself and others why your life isn’t working. People explain this by saying they are just looking at the reality of their situation.

But here’s the deal. If you start saying “I choose to…” or “I choose not to….”, you will, instead, begin noticing the choices you are actually making. You will notice more and more how much choice you actually do have, as well as the various results from those choices.

And, ultimately, you will begin choosing in ways that serve you better. Once you start using the phrase “I choose” - and make a habit of it - the more you start noticing the choices you have, the choices you are making. This is the evidence or proof that you actually are choosing, which leads you to believe you really DO have choice.

The beauty of it is that you don’t actually have to believe it at first. You just have to start saying it and you will automatically begin gathering data, which will, in turn, prove the belief.

What do you choose for today?

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Nina East is the Follow-Through Coach, corporate consultant, and published author. You can read more about her programs, publications, and teleclass offerings at She is also a Senior Trainer at the Graduate School of Coaching.

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