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The 10 Attributes of Highly Effective Marketing
by Jim Allen

Looking to improve your marketing efforts? No matter what marketing weapons you choose to use to promote your business, products, or service, the most effective marketing campaigns all have common characteristics....

 

  1. PROFITABILITY

    The best marketing campaigns sell your product/service... at a profit! These campaigns always make more money than they cost and always motivate people to buy what you're offering.

     

  2. LONGEVITY

    Effective marketing is marketing with staying power. It can be used for months, weeks, and years. It maintains its selling power and appeal over long periods.

     

  3. ATTITUDE

    Great marketing stands out from the mass of other messages by showcasing attitude: That of your company, your product,your customers.

     

  4. SUBSTANTIVE

    Power marketing puts substance ahead of style, emphasizing the real benefits of your goods or services without having to rely on chicanery, obfuscation, or gimmickry.

     

  5. CUSTOMER-FOCUSED

    Marketing that works is marketing that connects with the customer and focuses on their needs and interests, not the advertiser's. It engages them by talking to them, instead of about you.

     

  6. SOLUTION-ORIENTED

    To that end, effective marketing helps consumers understand how their problems or issues can be solved using your services. As Jay Conrad Levinson says, "People don't care about marketing." They care about their lives, not your business.

     

  7. PERMISSION-BASED

    Again: people aren't interested in marketing. This is particularly true as the number of marketing messages we are exposed to increases exponentially. Interruption-based marketing (e.g., "pop-up" browser screens, SPAM) is NOT effective in the long run. Modern-day marketing involves getting customers' consent to market to them. It emphasizes creating a relationship with consumers.

     

  8. TAILORED

    The best marketing recognizes the different strengths of various medium (t.v., radio, internet, magazines, etc.) and is specifically crafted for delivery VIA those medium.

     

  9. CLEAR

    Great marketing is clear, concise, and easy to understand.

     

  10. IMAGINATION

    The most effective marketing shows flare and imagination but always with the goal showcasing your product and getting people to buy.

Use this short list as a guide to evaluating your new marketing programs, especially if they seem not to be effective... Look to see if there's a characteristic that's missing or needs to be enhanced. Doing so could be just the thing to make your marketing stand out and sell!

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The Power of a Story to Market Your Product On the Internet... And How to Create One That Will Sell Your Product.
On the internet, stories are a powerful tool to increase conversion rates of your product. Stories allow the reader to visualize why they need your product, and they feel closer to you because you have made them aware of a new choice they have at this moment of their life.

First Steps to Picking the Perfect Marketing Method For Your Home-Based Business
Part of running a successful business is making it grow. Home-based businesses are no exception. In fact, it can be even more important if you are just starting out or lack a potential client base. The key to growing a business is marketing.

Jim Allen, The Big Idea Coach™, is a Certified Guerrilla Marketing Coach who helps small businesses creative effective low- and no-cost marketing plans. For more info & a FREE newsletter, visit: http://www.SmallBusinessMarketingCoach.com

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