Custom Search

 

Don't forget to ask the cats
By Rachelle Lee

I read a great story about a cat food company that decided to launch a new product. They did extensive research on packaging, marketing, and advertising. They conducted focus group surveys with cat owners and consulted with top cat food nutritionist. They paid millions in advertising and positioning the cat food in the grocery stores and pet food stores. In the first six months, the food flew off the shelves. They could not keep it stocked. Then something strange happened. The sales stopped. No one could figure out why, so the company started more research. They discovered that they had failed to ask the most important participants in the market research. The cats!

How often do we create a major change or a new process revamp to find out that it does not work because we did not consult the people most affected by the change? I experienced this during a change in the programming of a company I consult with. We created a whole new program adding additional classes that needed to be led by trainers. We spent hours creating a training schedule and with new trainer slotting. When the schedule was presented to the trainers, there was uproar. Although a lot of time and effort went into creating a fabulous schedule, we missed out on one very important aspect. We did not checked to see if the trainers were available and if the schedule met their needs. Due to the lack of availability from the trainers, the schedule had to be completely reworked. We could have saved time and money if we had asked the trainers first.

Often, we get so caught up in the process that we forget to include everyone that the change will affect. No matter how good the new program, system, or whatever is, it won't work if everyone involved isn't involved. When making huge changes, make sure everyone affected by the change is made aware of the change. Ask for input during all stages of the planning and make sure everyone agrees to the change. Nothing is worse than to spend time, money, and energy creating an exciting new change only to realize that it doesn't work for the people most affected.

Related Articles:

Build A Better Business With Customer Feedback 
One of the most overlooked methods of improving one's business is getting customer feedback. Customer feedback is vital to a business' success because without it, the business will not know how it can improve.

Are You Watching Your Competitors?
It is very important that you study your competition because they are the businesses that you could lose potential customers to. Potential customers always make a mental picture of your business and grade you in their mind. If you stay ahead of the competition, you will always have a better grade.

What Ever Happened to Personalized Service? 
If you've ever written to a company that over-uses automation or form letters, you'll understand the feeling of teeth-gritting *frustration* with canned responses that don't even begin to answer your question.

 

Coach Lee is a Master coach specializing in working with business owners and professionals in being more profitable and productive while staying sane and balanced. Coaching Lee is the publisher of the award winning e-zine, 365 Days of Coaching, because life happens every day. Visit Coach Lee at her websites coachlee.com and 365daysofcoaching.com.

[EntrepreneurismBible.com home]


Website Developed and Hosted By:
International Cyber Business Services, Inc.
Developers of holisticonline.com, 1stHolistic.com, GrandmasRemedies.com and SpecialGifts.com
Copyright ?1996-2008, ICBS, Inc. All Rights Reserved.replica louis vuitton