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The Psychology of You
By Jackie Ulmer

You've thought about it for a long time. You've studied your options. You've talked to others that have done it. You're going to do it, too. You are ready to take the plunge. You are going to start your own business.

Success in your own business consists of many elements. A concept, a business plan, careful strategizing, research and goal setting.

But, above all, the success or failure of your business hinges on your ability and willingness to explore, realize and improve on the Psychology of You.

What is the Psychology of You? Simply put, it's who you are, what you believe and what you do.

Mastering the Psychology of You (POY) lies in your willingness to commit to yourself, your dreams and your inherent right to be successful. It has nothing to do with where you come from or what you've achieved so far.

The first step toward mastery is to take an inventory of yourself. You MUST be honest with yourself. In a notebook, answer (honestly!) the following questions -

What do I believe to be my greatest strengths?


What do I believe to be my greatest weaknesses?


What do I really want to achieve in my business?


What limits do I place on myself?


What obstacles do I allow to hamper my success?


What am I afraid of?


What is the best thing that would happen if I went all out toward my goals?


What is the worst thing?


What steps can I take each day to move toward where I want to be?


Do I take responsibility for where I am in all aspects of my life?

Once these questions have been answered (honestly!) you are ready to develop a Course of Action (COA) for moving to where you want to be. To develop this COA, look carefully at your answers. Whatever your answers are, they are okay. There is nothing wrong with them  (if you want to stay where you are.)

If you are ready to move forward, imagine yourself answering each question with the opposite or more positive degree of what you have written.

For instance, for limits you may have written "I don't believe I can earn more than $30,000 per year."

Imagine instead that your answer is "I don't believe I can earn LESS than $300,000 per year." Feel the power behind the second answer. Just reading it is empowering! Over time, you WILL begin to believe it, even if you don't now.

Do this with each of the answers that you have written.

The next step is to write down what actions you can (and will) take to move yourself in the direction of the second answer that you have listed for each question. 

Be a little risky. Push yourself beyond the norm and past your comfort zone. Anyone who has ever experienced great success in anything will tell you that you must get out of your comfort zone to truly achieve what you want.

Set a time limit for achieving what you want.

The last step is often the most difficult and where many people lose sight of their vision. You MUST put your COA into play. It's time to take action. Every day, determine what you must do to move toward changing each original answer to the desired answer.

Each night, before you go to bed, read the second set of  answers that you have listed. Ignore those first answers completely. They no longer have a place in your life.

As you do this on a daily basis you WILL begin propelling yourself toward your goal. You will be amazed. You will begin saying and doing things that you never dreamed you could. You will experience a strong shift in your attitude. Things will begin to come easier to you. It may not seem like it at first, but be patient. Stick with it! Strong, unseen forces are at work on your behalf. The potential of your subconscious mind is astounding.

As time progresses, you will become much clearer on what you truly want, what you are willing to sacrifice and do to achieve it and what you are not willing to accept in your life. Your feelings of self-worth, self-confidence and self-esteem will soar to new heights. You realize that nothing can stop you from success!

On occasion, when an old, limiting behavior pops up, you will know just how to turn it around and take the action necessary to move beyond it.

You will be able to do this because you know who you are, you know where you are going and you know what it takes to get you there.

Congratulations! You have mastered the Psychology of You!

Jackie Ulmer, a veteran Home Based Business Owner, has coached and trained thousands of representatives both inside and outside of her sales organization.  One of her primary goals is to help others succeed.  She can be reached through her web site at

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