How to 'Get Lucky' in Business
By Holly Cotter
Too many times, people start a home business hoping to
"get lucky."
They go into their business with the same attitude they
would enter the lottery...throw a little money at it, sit
back, and wait for the cash to roll in.
The truth is, there is NO such thing as luck in business.
Building a profitable business requires an investment of
both money and time.
For most people, that means investing a few hundred
dollars a month over a few years. By consistently investing
in advertising, and nurturing the customers and prospects
you find along the way, within a couple of years your
business should be pulling in a solid profit. Often, it
will take four years or more to build the profits to where
you are earning $50,000+ a year.
Now, there ARE shortcuts.
The people who tell you they were able to make $20,000 by
their 3rd month in business are leaving out a crucial piece
of the puzzle...they're forgetting to tell you they were
able to invest thousands of dollars into advertising their
business to get it off to a fast start. ANYONE can make
$20,000 by their 3rd month in business...the question is,
how much will it COST them to build up that type of income
so quickly?
I had the great pleasure of talking with a woman a couple
of weeks ago who typically earns $100,000+ each month in
network marketing. That's a LOT of money! So, what's her
secret? Is she just "lucky?"
No, it's not luck. Her "secret" is that she invests about
$55,000 in advertising during the first 3 months of
starting any business. By advertising in the right places,
she can easily build her income to over $20,000/month
within the first 2-3 months. By the end of the 3 month
blitz, she has usually recouped her initial investment and
now has a huge monthly income.
So, basically by INCREASING the amount of money she is able
to invest in her business, she has DECREASED the time it
takes to earn a hefty profit.
But, how many of us have a spare $55,000 lying around? I
know I didn't when I started my business almost four years
ago.
The "secret" for the rest of us is...
