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How to 'Get Lucky' in Business
By Holly Cotter

Too many times, people start a home business hoping to "get lucky."

They go into their business with the same attitude they would enter the lottery...throw a little money at it, sit back, and wait for the cash to roll in.

The truth is, there is NO such thing as luck in business. Building a profitable business requires an investment of both money and time.

For most people, that means investing a few hundred dollars a month over a few years. By consistently investing in advertising, and nurturing the customers and prospects you find along the way, within a couple of years your business should be pulling in a solid profit. Often, it will take four years or more to build the profits to where you are earning $50,000+ a year.

Now, there ARE shortcuts.

The people who tell you they were able to make $20,000 by their 3rd month in business are leaving out a crucial piece of the puzzle...they're forgetting to tell you they were able to invest thousands of dollars into advertising their business to get it off to a fast start. ANYONE can make $20,000 by their 3rd month in business...the question is, how much will it COST them to build up that type of income so quickly?

I had the great pleasure of talking with a woman a couple of weeks ago who typically earns $100,000+ each month in network marketing. That's a LOT of money! So, what's her secret? Is she just "lucky?"

No, it's not luck. Her "secret" is that she invests about $55,000 in advertising during the first 3 months of starting any business. By advertising in the right places, she can easily build her income to over $20,000/month within the first 2-3 months. By the end of the 3 month blitz, she has usually recouped her initial investment and now has a huge monthly income.

So, basically by INCREASING the amount of money she is able to invest in her business, she has DECREASED the time it takes to earn a hefty profit.

But, how many of us have a spare $55,000 lying around? I know I didn't when I started my business almost four years ago.

The "secret" for the rest of us is...
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Consistency - consistently advertise your business every month.

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Persistency - don't give up.

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Patience - expect it to take a few years to build the income you desire.

Here's wishing you lots of "luck" in building YOUR business.


Copyright (c) 2009 by Holly Cotter

Holly Cotter (http://www.HollyCotter.com) is a successful author, entrepreneur and business coach. She specializes in teaching others how to easily and affordably build multiple streams of income on the internet. Let the creator of http://www.UltimateMentor.com help YOU build a profitable home business. 

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