What should be included in your company profile?
As a guideline, shoot for a company profile of approximately 250-400
words in length covering each of the following key areas:
Summarize your company's background information
Use the first paragraph of your company profile to summarize your
company's background information. Include in this first paragraph
the year the business was founded, where the business is located, a
top-level description of the products or services your company
provides, a top-level description of the clients and industries you
serve, and the geography you serve. Also include details about your
company's philosophy and approach to serving customers. Finally, be
sure to mention achievements that quickly help to establish your
company's credibility such as awards, the number of clients you have
served, or the size of your business.
Provide more detail on your company's products or services
Use the second paragraph of your company profile to list the
products or services your company provides. Use this paragraph to
touch on the expertise and experience your company has that enables
your to meet customer needs in these areas. You can also use this
second paragraph to further define your target customer for the
products or services you provide.
Highlight your company's strengths and successes
Use the third paragraph of your company profile to highlight your
company's unique strengths as well key successes your company has
had. To develop this paragraph, take the time to list the top 3
competitive advantages you feel your company has over businesses in
your market space. Weave these competitive advantages into this
paragraph of your profile. Next, list the top 3 successes your
company has had and incorporate these successes into your company
Include qualifications of your company and your staff
Use the next paragraph of your company profile to demonstrate your
company's qualifications by emphasizing areas such as patents,
publications, business partnerships and alliances, tools or
technologies used to meet customer needs, accreditations,
certifications or the educational background of staff members.
Summarize your selling statement
Use the final paragraph of your company profile to provide a 1 or 2
sentence closing selling statement that explains why a client should
work with your company.
Close with company contact information
After the final paragraph of your company profile, provide your
company's contact information including the mailing address, phone
number, fax number, e-mail address, and web site URL.
Whether you use internal resources to create your company profile or
work with an outside resource, your business will benefit from
having a company profile to establish your company's credibility
with prospects, lenders, the media, and job candidates.
Is Opportunity Knocking at Your Door Right Now?
Opportunities come disguised in many forms and shapes. They may
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The author describes 12 Actions
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Baby Steps To Business Success
You can do, be and have, anything you want. As long as you get started. Take baby steps: one tiny step after another, even when you have no real idea of how you're going to get to your destination, beyond the next step.