10 Steps To Success In A Home Based Business
by James Capobianco
year thousands of men and women across America start a home based
business by joining a firm like Tupperware, Amway, or a cosmetic
company hoping to make money for new car, a vacation, or some new
clothes. They sell a little merchandise to a few relatives and
close friends. Then they are through. They quit before they give
themselves a chance to learn the basics of success in business.
"I am simply not a born business-person!" they often
No one is born a business-person, any more than one is born a doctor
or born a lawyer. To be successful in any profession you must learn
not only the basic techniques, but also how to apply those techniques.
Success on the Internet, makes use of all the abilities one is born
with, plus all those acquired through education and experience.
If you are looking for a career opportunity or "extra income"
to help with the family budget, Internet marketing offers you dream-fulfilling
possibilities. However, you must give yourself time to learn the
techniques of Internet marketing. Ask yourself. "How long
does a doctor study, to become a doctor? A lawyer to become a lawyer?"
There is an old adage which says "Give a man a fish and you feed him
for a day. Teach a man to fish and you feed him for a lifetime."
The rewards of owning your own home based business are many:
1. You can be your own boss.
2. You can set your own hours.
3. You can own your own businesses with little or no investment.
4. You can pay yourself more than any boss would ever pay you.
5. You can give yourself regular raises as your business grows.
It is only fair to tell you that there are failures, too. There are
people who will not work for themselves. When working for a boss,
they rise early, are well-groomed, and get to the office on time.
However, when they are their own boss, they are still in a bathrobe,
drinking one more cups of coffee at 11:00 A.M.
If you can be your own boss and discipline yourself to do what has
to be done when it has to be done, Internet marketing offers a
most unusual earning opportunity.
THE TEN STEPS
Here are ten steps that will assure your success:
1. BE A GOAL SETTER.
What do you want to accomplish? Do you want to
save for college education for your children? A new car? A new
home? A better life? You can have whatever you want, but you must
want it enough to do the things that have to be done to get it.
Whatever your goal, write it down and set a target date for reaching
it. Divide the time period into blocks of achievement that are
reachable. Work consistently toward accomplishing each day, each
week, each month what you set out to do. Goal-setting is a must
in every area of life. Little is ever accomplished without definite
2. BE ORGANIZED.
Each evening list all the things you want to get
done the following day. That gives you an organized approach to
each day. As each task is finished, mark it off your list. It is
amazing how much gets done when one works with a "things-to-do"
Also, have a notebook, hand held palm device or contact software listing
appointments, potential clients, repeat clients, and referrals,
and keep it up to date at all times. You will be adding to it constantly.
3. BE ENTHUSIASTIC.
Enthusiasm is the high-octane "fuel"
that businesses run on. Enthusiasm generates its own energy. Energy and
good health are synonymous with busy, happy people, people who
4. RECOGNIZE THAT THE MAGIC WORD IN BUSINESS IS "ASK."
In Internet marketing you don't have to wait for business to come to
you. You create your own business by asking for it. Ask for business,
then you will close sales. Ask for referrals, then you always have
a full list of potential clients. Be quietly, yet firmly aggressive.
5. EXPECT NO'S.
Realize that "no's" are not personal.
In business, as perhaps nowhere else, the law of averages works. Every
"no" gets you closer to a "yes". Keep track of your
ratio. It will help improve your techniques. Are you getting ten
"no's" to one "yes"? Is your ratio five to
one? Remember, the "yes's" are your income.
Also remember that "no" does not necessarily mean "no."
Often a "no" is simply a stall for more time to think.
It may be a request for more information about your product or
your service. What your client is actually buying is assurance.
Assure here by your helpful attitude and your complete honesty,
that you want what is best for her. She will most likely respect
you and do business with you.
6. SCHEDULE TIME WISELY.
A schedule is the road map by which good
businesses travel. It takes the frustration out of the day. It
assures that the necessary things get done and get done on time.
Plan your work then work your plan.
7. BE POSITIVE IN YOUR ATTITUDE.
Success in business, as in all areas
of life is 90 percent attitude and 10 percent aptitude. All of
us must work at developing habits of constructive thinking. Be
proud to be in your own business. Small businesses make the wheels
of our economy turn.
8. HAVE AN OFFICE AREA.
Internet marketers work from their own homes,
but it is essential to have a place where you can work in an organized
and efficient manner. An office plus a strict working schedule
gives you dignity. Both are absolutely essential for efficient
operation and accurate record keeping, so important to the success
of any business.
9. BE INVOLVED.
Both in on line communities and off line in your local
community. Know what's going on and what's current in your field.
Be a part of what's going on and network with other's in your field.
10. LEARN TO HANDLE MONEY INTELLIGENTLY.
A regular nine-to-five job
usually means a paycheck at the end of the second week. In your
own business you will handle money constantly. Internet marketing
is instant income and constant income. Therefore, it is absolutely
necessary to become an efficient money manager.
Deposit every penny collected from clients into a checking account
set up especially for its business. Since bank statements show
an exact record of all monies collected, and business expenses
can be verified by canceled checks, record keeping becomes simple
and accurate. Everything except a few "petty cash" transactions
can be directly taken from bank statements.
Money saved regularly and put at interest, soon develops a second
income in addition to earned income. A long-term goal, which is
realistic, is to be able to live in retirement off the interest
earned on savings.
Would financial security mean a lot to you? If so, ask yourself these
Am I honest?...
Do I really like people?...
Am I willing to learn?...
Am I willing to work?...
Am I capable of being my own boss?
If your answers are yes, find a good product for the Internet market,
one that you like, one that fills the need of a lot of people,
and go to work for yourself! You can turn dreams into reality.
Strategies for Your Web Site Marketing Plan
How strong are your Web site strategies? Do they move your
business toward achieving your objectives or overall goals?
Think of your strategies as a framework that clarifies the
approaches you will take in meeting your Web site's
objectives. They are more specific than the objective, but
do not include exact details. After developing the strategic
framework, you will fill in the details with tactics.
The All-Time Champion Business Building Tool
If you want to make impressive progress online quickly and effectively ... if you want to build your traffic and sales as fast as possible ... if you want to create valuable long-term relationships ... then pick up the telephone. You'll find you often get important results in minutes ... not days, weeks or months.
The Perceived Value of Advertising
Customers possess inherent special skills in evaluating and
determining the value of a product by simply viewing its
advertisement. Product advertisements not only convey the
business identity, but also the quality of the company's
product and service (including the deepness of the pockets).
James Capobianco has been self-employed for over 25 years, both on and offline. At his web site, Cap-Tech.com,
he shares his experience and expertise when it comes to owning your own business. Come pay a visit at:
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