5 Ways To Permanently Avoid Your Biggest Business Income Killer!
You are excited, it's a new business day! You glance at
your business plan on the pin board in front of you. A
shiver of excitement races up your spine as you think of
your business potential. Just 8 hours a day on this plan
will mean a better life for you and your family, all within
2 years. Then the phone rings…
It's a customer! They are enquiring about that widget they
bought from you yesterday.
Will it do x and y?
So you explain that it will do x and y. And because you are
focused on providing the ultimate customer service, you
talk them through the steps on the phone. After all you
need to go the extra mile, don't you?
You hang up and think "Another satisfied customer, but I
wished they had read the owners manual before calling me!"
You glance at your watch, then look at your diary and
realize you are an hour behind schedule. Then there is a
knock on the door…
Sound like your typical day? Full of unscheduled
interruptions, and at the end of the day wondering where
all the time has gone? You only managed to complete 10% of
the stuff on your to-do list today?
So do you take yesterday's unfinished business and add it
to today's business? Or just cross it off in your diary and
try and catch up next week?
It's easy to get overwhelmed when this happens! The
important stuff never gets done because you are constantly
trying to deal with all the little stuff. We all know it's
important to provide the best customer service, but taking
on these interruptions in the belief that it will result in
more referrals in the future, is a recipe for disaster.
Business is a numbers game. If your bottom line is not
healthy, there will be a greater temptation to go and do
something that has a healthier bottom line. You will lose
the drive, the passion, it will become too hard.
If your daily activities are not constantly growing your
new enquiries, improving your sales conversion rate,
growing your transaction size and increasing the customer
buying frequency, you will have an unhealthy bottom line,
lose interest and give up!
As harsh as it sounds, it's reality!
And it all comes down to the enforcement of your sensible
time management. We all know there will always be
interruptions and your time management should allow for
those, within reason.
So how do you avoid the biggest killer of your business
1) Plan your week before it starts. Block out your focused
hours for marketing, research, administration, business
planning, etc. But also allow limited time, to deal with
interruptions and urgent matters, although these should be
kept to an absolute minimum. Your business must run like a
well oiled machine with no unexpected breakdowns.
2) Tell everyone around you, (yes, even your customers)
when you are available and when you are not available.
Remember, scarcity is a powerful marketing tool. Make
3) Keep a record of all the interruptions and make it your
goal to completely eliminate them by improving owner
manuals, having an online manual with a frequently asked
question area, changing systems or forms. You will notice a
common thread with your interruptions and eventually you
will be able to reduce them to a bare minimum.
4) Always plan any meetings for the end of the day.
Meetings have a horrible habit of taking longer than they
should. By scheduling them for the end of the day they will
become focused and to the point, as everyone is keen to go
5) Remove the "I'm always available" sign. In this world of
mobile phones and technology, customers believe that
business owners should always be available to take their
call or answer their email. If you decide to take every
call or answer every email the moment it arrives, your
business will suffer. Use voicemail and answer emails in a
focused hour once per day.
Remember scarcity? You are not available immediately
because you are busy. You are busy because you provide a
quality product or service and are building a better
business, which will benefit the customers and you.
by Ian McConnell
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About the Author:
Why do some business owners plod along, while others
effortlessly succeed? Ian McConnell has the answers in "The
Instant Profit Multiplier" an absolutely "must read" for
any business owner.
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