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Free Publicity with Press Releases 
By Gauher Chaudhry

Most people confuse a press release with a sales letter. In fact, a press release is not a sales letter, but rather a brief letter announcing something newsworthy that can be distributed to various media outlets. It is important to distinguish between a sales letter and a press release because if your press release sounds like a sales letter, it will easily find its way into the waste paper basket. It needs to "inform" people, NOT sell them something.

Most small business operators think that press releases are for major corporations, but nothing could be further from the truth. Writing a press release about your new ezine could generate hundreds or even thousands of subscribers in a short period of time. Furthermore, it does not require a lot of money but rather your time.

Media outlets are bombarded with information about products and services, so it is important that you make your press release stand out. One of the most important things in a press release is that it should not tell the whole story. You should only provide enough information, which peaks the curiosity of the media contact to call you.

Your press release should be a maximum of two pages, double-spaced, one side of the paper, 8 1/2 x 11 inches only. In the upper left corner of the first page, you would write "For Immediate Release" or "Release on such-and-such date. "The reason for using the second method is if your information has a time constraint. If your ezine has information that pertains to Valentine's Day then your release will be useless after this day. Putting a specific date lets the editor know that there is an urgency to publish the release. The next item that should appear in your press release is the contact information. This should be your name and phone number. You should also include your email address. For example:

<Example Starts Here>

FOR IMMEDIATE RELEASE


CONTACT:
Gauher Chaudhry
123-4567
webmaster@createromance.com

<Example Ends Here>

It is important to have a tantalizing headline to initially "grab" the reader. Your headline can make the difference between the media contact reading your press release with enthusiasm or your release finding its way into the garbage. Make sure you spend most of your time on creating a dynamic headline! An example can be as follows:


<Example Starts Here>


NEW EZINE TEACHES ANYONE THE ROYAL ROAD TO ROMANCE

<Example Ends Here>

Your next opening paragraph should answer the following, Who, What, Where, When and Why. You should get to the point immediately. Do not use jargon or words only the makers of Webster's dictionary would understand. Keep your sentences short and make sure that there are no spelling errors. The first line of the body commonly contains the location of the company. For example:

<Example Starts Here>
TORONTO, CANADA -
<Example Ends Here>

Here is an example of a complete sample press release for our imaginary publication "Creative Romance Weekly":

<Example Starts Here>

FOR IMMEDIATE RELEASE
CONTACT: GAUHER CHAUDHRY
webmaster@createromance.com

NEW EZINE TEACHES ANYONE THE ROYAL ROAD TO ROMANCE

TORONTO, CANADA - Elizabeth Taylor, Larry King and Zsa Zsa Gabor are not the only ones that have problems with relationships. The average person such as the local dentist or the accountant down the street all need to work on their relationship by adding a little bit of romance to their life.

"Many people have strengthened and even saved their relationship by incorporating a little more romance into their life," says Gauher Chaudhry, who has helped a vast array of people improve their relationship by providing simple tips. "We get so caught up in everyday things that we forget to work on the important things such as spending valuable time with our mates. You have to be romantic with your partner to help keep it exciting. Most people let their relationship slowly die and then they wonder what happened?"

Subscribers to Creative Romance Weekly will learn:
The 4 steps anyone can take for a healthier relationship
How to stay in-love
How to be sensitive
5 mistakes to avoid in a relationship

For more information, visit the web site at http://www.createromance.com/ or email romance@createromance.com
<Example Ends Here>

Do not underestimate the potential of press releases. You should ensure that your press release requires little editing so it can be easily inserted into a newspaper or magazine. In addition, target your press release to the editors who will have an interest in what you are announcing.

After writing your first draft, you may realize that you may need to cut down your press release. Every word counts so make sure that you use strong words and relevant information.

The following sites will distribute your press release free of charge. 

PRWeb 
http://www.PRweb.com/

Red Pencil 
http://www.webaware.co.uk/netset/text/ 

Click Press Direct 
http://www.ideasiteforbusiness.com/cpress1.htm 

Press Release Distribution & Management System 
http://www.comitatusgroup.com/pr/index.htm 

M2 PressWIRE 
http://www.m2.com/M2_PressWIRE/index.html 

baygo 
http://www.baygo.com/press

The following larger services will distribute your press release for a fee. 

Business Wire 2000 
http://www.BusinessWire.com/

Xpress Press 
http://www.XpressPress.com/

PR Newswire 
http://www.PRnewswire.com/

Take the time out to write a press release for your product or service. All you need is for (1) media person to contact you for tons of free publicity that otherwise could have cost you thousands of dollars.


Copyright Gauher Chaudhry, All Rights Reserved.

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines."Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com

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