Developing A Media Kit For Your Advertisers
By Gauher Chaudhry
If you sell services on the Internet such as advertising,
developing a media kit is important so that you provide
advertisers with all the pertinent information that the may
For the purposes of this article, I will describe how to create
a media kit for an ezine, but this could also apply to selling
advertising space on your web site or in your ebook.
Media kits can come in different forms such as cards, brochures,
pamphlets and web pages. On your web site for your ezine
you should have an online media kit that will generally answer
any questions that potential advertisers will have such as
demographics, ad rates, circulation, etc.
Probably the most important item that potential advertisers look
for is the cost of placing an ad in your publication. You
should include your circulation number (the number of
subscribers to your ezine), so potential advertisers have an
idea of how many people they will be reaching for the price they
You should include the cost of placing a classified ad. Also
include any guidelines that you may have in placing a classified
ad with your ezine.
It is a good idea to list any discounts you have for multiple
ads. Offering a discount will entice a potential advertiser to
order more ads. You should specify in your media kit which type
of discounts are available.
For example, if you offer a deal such as buy three ads and get
the fourth ad for free, you should let the advertiser know
through your media kit. Or another example could be if
you order three ads you get a ten percent discount off the total
price. Spell out all this information in your media kit.
You should also specify the method of payment you accept in your
media kit. What do you accept? Do you accept cash, check or
money order? Do you accept credit cards? An example of a media
kit or rate card for our imaginary publication could be as
<Example Starts Here>
Thank you for your interest in advertising in Romance
Ezine. Information about our publication:
Most of our readers are between the ages of 17 and 65 who are
interested in learning new romantic tips or improving
their present relationship.
55% of our readers are female; 45% are male
75% have purchased a product or service on the Internet.
Name of Publisher: Gauher Chaudhry
First issue published: December 2001
Cost per issue:
1 issue - $10
2 issues - $20
3 issues - $30, plus get the 4th ad free
Top Sponsor - $25
Ad size criteria: Maximum 5 lines, 64 characters per line. We
not accept adult ads and reserve the right to reject any ad we
deem not to be suitable.
Payment Methods: Check, Money Order, and Credit Card
Click here to Order: http://www.romanceezine.com/order.html
<Example Ends Here>
You do not need to include your entire media kit in each issue
of your ezine. You should create your media kit on a web site
and in an email autoresponder for quick access by a potential
advertiser. Just create a link to the web page on your web site
that contains the media kit.
It is important to have your media kit in an email
autoresponder. An email autoresponder is an automated computer
generated response to a request for information via email. This
response may consist of a sales letter, price list, or any
information that would be useful to a potential customer.
People who cannot access the World Wide Web will still be able
to request your media kit and get an instant response from your
autoresponder. You will now lose as many sales to your
competitors if you quickly get the information to an advertiser.
Remember, not only does a media kit apply to ezine advertising,
you can also create one for advertising on your web site or
Copyright © by Gauher Chaudhry
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending
an email to firstname.lastname@example.org with "sub-art" in the subject.
Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money
With Ezines." Gauher teaches individuals how to make thousands of dollars in
the ezine publishing business! http://www.ezmoneywithezines.com
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