Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
How to Write Press Releases that Get Published
Few people who write a news release really think about what they want the editor to do after they receive and read a news
with Press Releases
A press release is not a sales letter, but rather a brief letter announcing something newsworthy that can be distributed to various media outlets. It is important to distinguish between a sales letter and a press release because if your press release sounds like a sales letter, it will easily find its way into the waste paper basket. It needs to "inform" people, NOT sell them something.
Generating Publicity For Your Business: Knowing Your "Media Market" Is Critical
Very few business owners are meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.
Preparing the Ultimate Online Media Kit
A media kit is a sales tool for selling advertising in your
ezine or on your website. It should include everything a
potential advertiser might need to know to decide two things.
Developing A Media Kit For Your Advertisers
If you sell services on the Internet such as advertising,
developing a media kit is important so that you provide
advertisers with all the pertinent information that the may
Why PR Is So Important for Emerging Technology Businesses
A well-executed, sustained PR effort helps emerging technology companies reach the broad audience necessary to find the small number of Innovators and Early Adopters.
8 Tips to Help You Prepare for a Media Interview
Being interviewed by the media is a performance. The very thought may make you nervous.
"Before you’re interviewed, know exactly what you want to say,” says Rick Frishman,
How to Create a Pitch Letter to Get on TV and Radio Shows
Can you see yourself pitching your
product or service on Oprah?
What about chatting with Larry King? How do you get on a show?
Write a Pitch Letter.
How to Promote Your Business with Seminars: 9 Expert Tips
The single best thing about using seminars to promote your business is: people
pay to be prospects. Any business, regardless of size, can be promoted effectively with
How To Get Your Public Relations Money's Worth
There are only three ways a public relations effort can impact behavior: create opinion where it doesn't exist, reinforce existing opinion or change that opinion. No surprise that the process by which those goals are realized is known as public relations.
Let's Blow The Lid Off Public Relations
Do you take the core strengths of public relations into account as you manage those communications tactics?
Because if you don’t, you’re missing the sweet-spot of public relations. The communications tactics you use must work together to create the behavioral change you want in certain groups of people important to the success of your business.
The PR Commitment to Small Business
Sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses – the very people who hold the future of that small business in their hands!
Small Business Failure? Nuts!
A large part of your small business’ success is somewhere else. Namely, out among the company’s important external audiences.
How they perceive you, and what they believe about you and your business, directly affect your chances of success.
Don't Waste Money on Public Relations
Like it or not, people take
action based on the facts they see before them. And that can
create behaviors that impact your business, sometimes
How to Sell Your News to Reporters
If you want create a PR campaign that is
effective and consistent, you must learn to
market your story to the news media. You must
learn to treat reporters as the customers who
will either buy or reject your product: raw
Does Public Relations Really Matter?
People will act on their own perception of the facts before them.
And those perceptions will lead to predictable behaviors about
which something can be done. When we create, change or
reinforce that opinion by reaching, persuading and moving-to-
desired-action those folks whose behaviors affect your business,
the public relations effort is a success.
How To Make Your Business The Center Of Attention With Powerful Publicity Paid For By The Media
There is nothing like a good positive news story to put a business on the map. Done right; it
will create more attention and have more credibility than thousands of dollars worth of
paid-for advertising. But how do you achieve that?
Five Steps to Precision in Publicity
You want to become so precise with your proposals that you inspire news stories that accomplish exactly what
you and your client aim to accomplish.
There are five steps to bringing such precision to your publicity.
Four Secrets to Energizing Your News Story
Every news story must have a FACE. If your forget to put a FACE on your story proposal, your chances of
interesting a reporter are nil.
How to Keep Your PR Campaign from Falling Flat
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave?
For the same reason that a loaf of bread falls flat if you leave out the yeast. You’ve failed to add a small, but vital ingredient.
Create a Powerful PR ‘Fact Sheet’ in Just Four Steps
The right time to create a fact sheet is any time you
need to spoon-feed a reporter on a complex subject.
Reporters don’t mind thinking, they just don’t want to
think too hard. They simply don’t have the time.
Public Relations Productivity?
Should PR be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?
The author suggest that public relations be held responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.
Can Small PR Firms Deliver Huge Results?
Your clients are subject to the same realities as the rest of us, realities that never change.
People usually behave based on their perception of the facts. And clients usually demand certain behaviors from those “publics” whose behaviors have the most impact on their businesses.
Successful Small Businesses Use PR
Are you ready to follow the winners and get public relations working for your small business?
The payoff can be significant – key audience behaviors that directly support your business objectives and make the difference between failure and success.
Where is the Best PR Value?
People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.
The Increasing Power of Publicity...and how it can benefit your business
Publicity placements have
always been a cost-efficient way to market a product/business and generate
clients or customers. But because of lack of knowledge or a misunderstanding
of what publicity is and does, many entrepreneurs don't take full advantage
of publicity opportunities. That can lead to missed marketing chances.
Online Press Rooms Save the Media Time and Frustration
An excellent way to meet reporters', editors' and
producers' needs is the online press room, collecting
what they need to know about your organization in one
Get PR Off the Bench
Get PR Off the Bench and into your battle for the
hearts and minds of your key target audiences.
By altering perceptions and behaviors, you take a
giant step towards achieving your business objectives.
Doubt PR's Clout? Don't!
Done right, PR helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.
Yes, Public Relations Can Help Your Business
Do you worry about certain behaviors among your most important audiences because those
behaviors are vital to achieving your objectives? If your answer is yes, you need
What Is "Best Practice" Public Relations?
Best practice public relations is that stays true to its fundamental premise.
A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.