by Marisa D'Vari
Are you complaining that you don't have
enough clients? Depending
on what you have to sell, prospects are
all around you. But to capture their
attention and turn them into
clients, you need to "hook" them with a catchy slogan.
If you've written articles or press releases, you know the
importance of a catchy title and headline.
So, consider words coming from your mouth as you introduce yourself
as the "headline" and make them dynamic!
Give them that "technicolor" saturation that makes them stand out
from the pack and makes you memorable.
Creating, memorizing, and delivering a catchy slogan is more than
an "elevator speech."
At speaking engagements, San Francisco based Literary Agent Jillian
Manus often mentions the importance of slogans.
In one session, she told her audience that she longed to have a
catchy slogan attached to her name, but couldn't find anything to rhyme with "Manus."
Then one day she decided to use her first name, Jillian.
"Make a million with Jillian."
The most perfect Magnet Message an agent can have.
Dan Poynter, a publishing consult, uses his own name to promote his
newsletter, Publishing Poynters.
Need more help? Try the tips below:
*Brainstorm a catchy slogan to match your name, product, service or
Consider these possibilities:
- A rhyme with your first or last name (e.g. "make a million with
- A moniker (a man writing a romance book might be the "red hot
- A funny take on what your company does (e.g. "ghostbusters" for parapsychologists").
Like everything, practice makes perfect. Good luck!
Developing your Verbal
What do you say when someone asks, “What do you do?”
In this faced-paced, mile-a-minute world, you have only a few
seconds to get your message across. Mini-messages are ideal for
networking meetings, trade shows, interviews, investor meetings,
sales calls or anytime where you need to quickly promote your
E-Sigs That Work
Does your email signature contain a humorous quip or a
philosophical quote from a dead poet? If yes, you're wasting a wonderful
opportunity to promote your business for free!
Effective Promotion With the Use of Signatures
Are you looking for an inexpensive way to promote your freelancing business? The email signature is a very powerful and reliable method of marketing your services,
and FREE! Not only would I recommend the use of signatures, I am telling you that signatures are vital to the growth of your business.
5 Steps for Developing a Tag Line for Your Product, Business, or Website
A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.
However, with some creativity and persistence, you can develop your own tag line.